Entivity Appoints New Chief Financial Officer

Ann Arbor, MI - July 19, 2001 Entivity announced today that David Morgan has been appointed Chief Financial Officer. Mr. Morgan brings 20 years of operating experience in the telecommunications and high-technology industries, including eight years at the director, vice president, and CFO levels. Mr. Morgan has also held significant leadership positions in sales, marketing and operations. Most recently, Mr. Morgan served as Vice President, Treasurer & Chief Financial Officer at Clover Technologies, INC., Wixom, Michigan (formerly a subsidiary of SBC Communications, Inc.).

"We are pleased to have someone with Dave's experience and capabilities as part of our leadership team", states Ken Spenser, President and CEO of Entivity, "Dave brings a wealth of knowledge in hi-tech industry, as well as a broad background in finance, sales, marketing and operations. It is this unique background that will contribute to every aspect of our business."

Mr. Morgan comments: "I am excited to join such a fast-paced growing company as Entivity. They have an excellent opportunity to grow their leadership position in Control and Visualization software, as well as expand their Collaboration services. I hope to help execute their aggressive business plans and streamline operations as they grow."

About Entivity

Entivity delivers software and web-enabled services that dramatically improve productivity in the development, deployment and operation of automated material handling and manufacturing systems. Unlike traditional automation suppliers with proprietary architectures, Entivity is focused on intuitive, open architecture solutions that readily integrate with hardware and software components from virtually all suppliers. Entivity's software and service products accelerate system implementation while closing the traditional gap between automation and information systems. For additional information, visit the Entivity web site at www.entivity.com or call 800-722-6875.